Ho Chi Minh Metropolis-based Vietcetera, a digital medial community initially created for millennials and Gen-Z, will broaden its goal demographic after getting $2.7 million in pre-Collection A funding. The capital was raised over two rounds this 12 months, led by media-focused enterprise agency North Base Media.
Different buyers included Go-Ventures, Gojek’s company enterprise arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Enterprise Capital, the company enterprise arm of Z Holdings, which is owned by SoftBank Group and Naver Company.
Vietcetera was based in 2016 by Hao Tran and Man Truong and now claims an viewers of 20 million customers per 30 days. Its advertisers embrace AIA Life Insurance coverage, Google, Fb, Nestlé, MasterCard, Vingroup and Tiki. Tran instructed TechCrunch that Vietcetera may even monetize by “prioritizing authentic content material licensing and growth.”
The community was first created for millennials and Gen-Z audiences who needed “content material going past showbiz, sensational information and leisure.” To serve extra teams of readers, Vietcetera will launch new vertical manufacturers in 2022 centered on ladies’s content material, actual property and private finance.
North Base Media was based in 2013 by Marcus Brauchli, former lead editor of the Wall Avenue Journal and Washington Put up, and Media Growth Mortgage Fund chief govt officer Saša Vučinič to again digital media startups in markets the place cell web penetration is rising. Its different portfolio firms embrace The Information Lens, Atlas Obscura, Rappler and Majarra.
Vietcetera’s new funding will probably be used on content material, together with new exhibits and podcasts, cell app growth, franchise and content material licensing, and potential acquisitions.