As rumors proceed to swirl about its augmented actuality headset, Apple has reportedly rent away Meta’s AR public relations head Andrea Schubert, in accordance with Mark Gurman’s Power On e-newsletter. “Meta, with Oculus, has been the market chief in headsets, so such a rent is sensible as Apple nears its launch,” Gurman wrote.
Schubert has been Communications Director with Meta’s Actuality labs and comms lead for Oculus with Meta since March 2016, in accordance with her LinkedIn page. Previous to that, she was director of the PR company OutCast that counted Fb and Oculus as purchasers.
Quite a few rumors have surfaced about Apple’s potential AR headset, some conflicting. One recent one speculated that the headset would possibly rely on one other gadget like an iPhone or a Mac pc. One other from The Information acknowledged that it might be a standalone gadget with twin 8K shows that would value as much as $3,000. And a 3rd rumor, this one from Gurman, indicated that it might play “high-quality VR video games.” Gurman additionally acknowledged that Apple might observe up the VR headset with AR-only glasses, however that might occur “years down the street.”
A lot of the sources agree that the headset will launch in 2022 or 2023, nevertheless. If that is the case, Apple might want to muster a formidable data marketing campaign to teach the general public on what it’s and the way it will work. The truth that the corporate has reportedly employed away the PR lead from Meta, the present chief in digital and augmented actuality, might affirm that the product is on observe up to now.
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