Brandon Brown, the NASCAR driver who unintentionally helped originate the viral rightwing chant “Let’s Go Brandon” (which many individuals consider means “Fuck Joe Biden”), has determined to associate with a memecoin based mostly on the slogan.
LGBcoin.io, the lately launched crypto-token based mostly on the extremely partisan catchphrase, introduced Thursday that it is going to be serving because the full-season major sponsor to Brown and his staff, Brandonbilt Motorsports, throughout the 2022 NASCAR season. In skilled racing, such sponsorships enable corporations to mainly use the drivers as big, season-long billboards—adorning their vehicles and, typically, the motive force themself, with related company logos and promoting paraphernalia.
In different phrases, Brown will apparently be serving as a full-time business—each for this daffy new cryptocurrency and, supposedly, coded disrespect for the president. In a video posted to Twitter on Thursday, Brown introduced the collaboration, revealing that subsequent 12 months he can be driving a 69 Chevrolet Camaro—coloured crimson, white, and blue—with the memecoin’s identify printed on it.
Thus, three diabolical forces have joined (cryptocurrency, NASCAR, and partisan politics), and this complete annoying saga continues.
In case you’re out of the loop, the LGB phenomenon began method again in October—when the 28-year-old Brown won a race on the Talladega Superspeedway in Alabama. For no matter purpose, the group that day erupted in shouts of “Fuck Joe Biden!” following his win. A reporter on the location, Kelli Stavast, heard the group chanting this and, seemingly confused, informed the motive force and her viewers they have been chanting “Let’s Go Brandon!” The phrase subsequently gained recognition at conservative sporting occasions—and a few kind of bizarre panic ensued.
Now, two-ish months later, the slogan has impressed explainers within the Associated Press and NPR, evaluation and deep ideas from The Atlantic, an explosion of associated merch, a shoutout from a Southwest Airways pilot (who got compared to ISIS and almost lost his job), and, yeah, a brand new memecoin for the saying’s followers’ investing pleasure. Proving that he’s a real American, Brown has determined to cash-in on his unintentional designation as our nation’s latest idiotic tradition conflict flashpoint—a improvement that can also be completely unsurprising.
Sure, fairly a journey it’s all been. Should you haven’t adopted this complete little melodrama you’d actually be forgiven as a result of, finally… who cares? Shouting “fuck the President” has been a tradition on this nation since in all probability its founding (hell, there was truly a tune devoted to telling Trump to fuck himself), so it’s unclear why anybody would count on that to alter now. Greater than something, this flip of occasions is simply annoying, as a result of it means I’ll should preserve studying about “LGB” and what all of it means for the foreseeable future—or a minimum of till NASCAR season is over.