Ford is swamped with F-150 Lightning orders, and it is taking particular steps to verify the electrical pickup truck reaches honest-to-goodness patrons. Roadshow reports Ford is now giving dealerships the choice to ban clients from reselling the Lightning for as much as a 12 months after buy. Because the (since-pulled) doc on the F-150 Gen 14 boards revealed, the vendor may “search injunctive aid” to dam the possession switch and even demand cost for “all worth” generated from the sale.
The automaker can be cracking down on a “restricted quantity” of sellers that allegedly violated gross sales and repair phrases by forcing clients to make extra funds past these Ford requires. It isn’t clear simply what these funds have been, though this means they have been greater than the markups you steadily see when automobiles are scarce or in excessive demand.
This no-resale clause is not new to the automotive world. Ford used it to make sure its GT supercar reached actual homeowners. Nonetheless, it is nonetheless uncommon for EVs — significantly for comparatively mainstream automobiles just like the F-150 Lighting. This displays the recognition of the Lightning, in fact, however it may additionally be very important to Ford. Scalping has harm entry to many different tech merchandise, similar to game consoles and video cards — Ford possible does not need these opportunists to bitter the launch of such an necessary automobile, significantly with Chevy, Rivian and Tesla chasing after most of the identical clients.
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