As soon as once more, persons are speaking about how Apple received’t play good with Android gadgets. This time Google Senior Vice President Hiroshi Lockheimer, who oversees Android, is taking Apple to activity over the inexperienced bubble battle and urging the corporate to embrace a brand new textual content messaging customary that can make cross-platform communication simpler.
On Saturday, Lockheimer tweeted that Apple’s walled backyard round iMessage is a “documented technique,” including that the corporate makes use of peer stress and bullying to promote its merchandise regardless of its advertising and marketing centered round “humanity and fairness.”
Lockheimer particularly known as out how Apple might help Wealthy Communication Providers, or RCS, however select to not. The messaging customary has successfully united all Android gadgets on one texting platform after a years-long campaign. The three main U.S. carriers all help RCS. It’s obtainable by default by way of the Google Messages app, which comes customary on all Android gadgets—identical to Apple Messages is customary is on all Apple gadgets. In truth, the last holdout to getting RCS standardized throughout cellular platforms is Apple.
At present Lockheimer denied that his tweets had been a critique of Apple’s refusal to convey iMessage to Android. As an alternative, he desires Apple to help RCS in iMessage, simply as the corporate helps older SMS/MMS requirements. He even supplied to assist Apple implement RCS, doubling down on a plea made late final 12 months.
Lockheimer insists that Apple adopting RCS would additionally assist extra of us join.
“Cellphone number-based messaging is the fallback,” Lockheimer tweeted. “If you wish to attain somebody and also you don’t know whether or not they use app x y or z, you’ve got excessive confidence that sending them a textual content (SMS) will work.” It’s a typical that has lengthy been supported by cellular gadgets, which Lockheimer suggests is “most likely why Apple supported SMS to start with.”
Lockheimer is true. Supporting RCS would enhance the expertise for each iOS and Android customers. Talking as a longtime Android person, it means I might have encrypted conversations with my family members who use iPhones with out having to make use of a third-party app, and I might lastly obtain video clips as supposed from my Apple-using mates.
However Google can be in charge for its disorganized messaging technique over time, which it nonetheless hasn’t found out and whittled down. Google at present runs a handful of messaging companies, together with Google Messages, Google Chat/Hangouts (relying on in the event you flipped the switch or not), and Google Voice. There’s additionally messaging and chat performance baked into different Google apps, together with Google Pictures and Google Maps Enterprise Messages, letting you chat with restaurant and store house owners.
Lockheimer was on the cash about one factor: Cellphone numbers are a common option to uncover if somebody’s on a messaging platform. Apps like Sign, Telegram, and WhatsApp function second- and third-tier messaging platforms for a similar individuals I talk with by way of textual content messaging. And when Google Messages can’t carry out a activity—like a big video file or end-to-end encryption—due to platform variations, my family members and I default to one of many backups talked about above.
I’m not holding out hope that Apple will undertake RCS, as a result of the corporate is little incentive to—its customers don’t mind being locked in, as annoying because it is perhaps for his or her Android mates.
Google can be higher off making a common messaging answer that unites all of them—third-party and first-party—making it simpler for its customers to flip backwards and forwards between conversations. We already heard of a few of this common utilization coming to Chrome OS’s cellphone app later this year. Google might make Android higher by simplifying its personal messaging apps and enabling one-click entry to each possibility so Apple’s choices don’t matter.